Modernism, Inc.
Opening Night Film
(Canadian Premiere) Architect Eliot Noyes is a transitional figure in the history of American design. Educated by Walter Gropius at Harvard, Noyes brings a modernist approach to corporate America. His impact on companies like IBM and Mobil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early 70s began pushing back against the status quo. This is Director Jason Cohn’s second film at ADFF, after Eames: The Architect and the Painter showed at the 2011 festival. With this year’s film, the director considers contemporary questions about the role of a designer in today’s world.
Following the opening night screening will be a Q&A with director Jason Cohn.