
Modernism, Inc
Architect Eliot Noyes is a transitional figure in the history of American design. Educated by Walter Gropius at Harvard, Noyes brings a modernist approach to corporate America. His impact on companies like IBM and Mobil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early 70s began pushing back against the status quo. This is Director Jason Cohn’s second film at ADFF, his first films was Eames: The Architect and the Painter shown at ADFF:NY 2011. With Modernism, Inc., Cohn considers contemporary questions about the role of a designer in today’s world.
Language: English
Director: Jason Cohn
In partnership with


