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Sat, Feb 3, 8:45 PM
Sun, Feb 4, 1:45 PM

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75 mins | US | 2023

Architect Eliot Noyes is a transitional figure in the history of American design. Educated by Walter Gropius at Harvard, Noyes brings a modernist approach to corporate America. His impact on companies like IBM and Mobil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early 70s began pushing back against the status quo. This is Director Jason Cohn’s second film at ADFF, after Eames: The Architect and the Painter showed at the 2011 festival. With this year’s film, the director considers contemporary questions about the role of a designer in today’s world.